BTS –“Dead Battery Anxiety”
A few months ago, I was hired by Slant Media to direct a series of web videos to promote Philips Electronics’ “Dead Battery Anxiety” microsite. This was a great project, based on a very entertaining...
View ArticleHigher Production Value Through Cheating in Post
One of the biggest challenges of microbudget or “crew of one” filmmaking is elevating the level of “production value” so that whatever you’re shooting doesn’t look like a microbudget project. Or, more...
View ArticleMixing AF100 & 5D Mk II Footage … On Purpose
I recently had the pleasure of shooting two commercials for the graduate studies program at The Citadel – the military college of South Carolina. I was hired by the good folks at Cognetix, who wrote...
View ArticleBTS –“Meetings Impossible” and “HurryHurry Pirates” Videos
I really enjoy pirate-themed videos. This year, I’ve shot two videos in which pirates have played a prominent role, so I thought it might be fun to compare and contrast the behind-the-scenes workings...
View ArticleGreat Lighting For Microbudget Video
No matter what camera you’re using, any shot is only as good as its lighting. When I was in film school, I was introduced to the Lowel Tota-Light, and I hated it. It was extremely bright, extremely...
View ArticleShooting the Anti- “Deliverance”
If you’ve spent much time in Georgia or the Carolinas, you’ve probably seen the iconic, smiling pig head logo of the Piggly Wiggly grocery stores. Piggly Wiggly is easily one of the most recognizable...
View ArticleBTS – Piggly Wiggly TV and Transitioning to CS6
Usually, work slows down in the summer, but 2012 has been busy! To refresh the very successful “Pig Proclamation” TV campaign, I was asked to direct two more Piggly Wiggly commercials for the summer...
View ArticlePricing Your Video Production
I was asked recently about how I determine pricing for my projects. The three most important factors I consider when pricing a video production job are time on location, time editing, and overhead...
View Article5 Things I Already Love About My New GH5
I’ve been waiting since 2008 for a camera that I actually like. Finally, that wait is over. The Panasonic GH5 is the first camera I’ve been excited about since the Canon 5D Mark II. The 5D2 opened up a...
View ArticlePanasonic GH5 – First Footage & Initial Thoughts
First things first … Here’s some ungraded footage I shot today with my new Panasonic GH5. All this was shot in 4K 8-bit mode, using the Lumix 12-35 f/2/8. It was downscaled to 1080p, and Vimeo adds the...
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